It’s me Again

I’m Karma is a high end perfume brand with outstanding and long lasting scents. Our task was to launch I’m Karma in the market, raising awareness along with creating demand , however the big challenge was that we had to do the launching online which means that people will purchase the perfume without smelling it Our job was to work on three perfumes identities including their names, logo concept, packaging designs and full branding. We started naming our perfumes based on solid and distinguished characteristics that both women and men have and people always mention; then turned these characteristics into names that reflect the scents we are launching. For Women perfumes: We launched It’s me Again and Forgive Never And for Men We Launched Selfish