Close to the heart - بعيد عن العين ,قريب من الفؤاد

Al Fouad for money transfer is one of the main companies that provides money transfer services in and out of Syria. Due to the strong presence of one of its competitors, Al Fouad needed to increase its brand awareness and re-position itself on top of its target audience mind. Our task was to work on a heavy campaign focusing on Al Fouad new identity, raising awareness on our core message which was that “Al Fouad transfers emotions rather than money”.