BTL - قوتي بتعليمي

Based on their continuing efforts, UNICEF Syria, the Ministry of Education and other education partners are working on the BTL initiative to provide educational opportunities to all children in Syria who have been deprived of their right to education as a consequence of the ongoing crisis (post-conflict, economic shocks, COVID-19 pandemic). Our task was to work on a 360 campaign including different communication mediums and channels such as: Billboards, Radio, public buses branding, printings, social media, and media workshops that speaks to parents, children, teachers and the community encouraging them to bring their children back to school.